Using A CMS That Generates Separate Title Tags<\/h2>\n
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Most content management systems (CMS) \u2013 for example, WordPress \u2013 produce a separate title tag<\/a> for each individual post. Ideally, the title of each blog post would look something like this:<\/p>\n You can check the title tag for any web page \u2013 including a blog post – by looking at the source code for the page. Get to the source code by right-clicking on the page, and then choosing \u201cview source.\u201d<\/p>\n Including an important keyword in a blog post\u2019s title tag can help it rank better in searches for that keyword. That’s because search engines regard the text within the title tag as a strong indication of what the page is about.<\/p>\n <\/a><\/p>\n Selecting one important keyword for a blog post title isn\u2019t enough. Try to create a title that incorporates a phrase someone would use when searching with Google or Bing. For example, a title that includes the phrase web design tips<\/strong> will not be likely to rank as well as a phrase like web design tips for sales strategy<\/strong>. The second phrase allows you to rank for a number of different phrases someone could search for:<\/p>\n If your article ranks for more searched phrases, you\u2019ll have more opportunities to win new visitors to your blog. Hopefully, some will click over to your main business pages to see what you offer.<\/p>\n <\/a><\/p>\n Search engines look at headers on a web page to gauge what the page is about. When you place your keyword in the main H1 heading and subheads, that reinforces the message to search engines that you delivered in the title. Brownie points for including relevant keywords.<\/p>\n Headers also make it easier for people to scan your blog post for the information that\u2019s most relevant to them. And you do want to be useful \u2013 and usable! \u2013 for your human visitors, too.<\/p>\n The H1 tag should be used just once on any web page, including a blog post. It tells people what the page is about overall, and you should be able to sum up the page in a single overall heading.<\/p>\n If you have subtopics on a web page, use H2 headers for each. If you want to define further sub-topics under your H2 headers, use H3 tags. You can even go on to H4, H5 and H6 headings, but frankly, few web pages require that level of complexity.<\/p>\n Learn more about how to use headings in our article, How H1 and Other Headings Help SEO.<\/p>\n <\/a><\/p>\n If you plan to include images, video or audio in your blog, make sure that you give each a file name that makes sense, and include a relevant keyword as part of each file name.<\/p>\n For example, let\u2019s say you want to include an image that shows return on investment for an email campaign. Email campaign<\/strong> is probably an important keyword phrase, and ROI<\/strong> would also be important for this image and this web page. You\u2019d help this page rank better for both terms if you give the chart a file name like EmailCampaignROI.jpg<\/strong> instead of a file name like DNSC007.jpg<\/strong>.<\/p>\n Here\u2019s why:<\/p>\n 1) The keywords will be seen by search engines when they scan the page, and they\u2019ll know that the image is relevant to the other text on the page.<\/p>\n 2) If someone does an image search for email campaign<\/strong> or ROI<\/strong> or email campaign ROI<\/strong>, there\u2019s a better chance your image will show up in that search, because its file name contains those terms. That\u2019s another way for people to get to your blog post.<\/p>\n <\/a><\/p>\n Use your keyword or phrase naturally. You want to avoid \u201ckeyword stuffing\u201d \u2013 that is, using the keyword so much that it interferes with readability. Search engines can recognize when someone is using a keyword excessively to try to game search results, and they\u2019ll penalize a page that\u2019s been stuffed with keywords.<\/p>\n <\/a><\/p>\n Using your important keywords in your blog\u2019s categories and tags helps people find what they want in your blog. It also helps your SEO by generating a keyword-rich URL for each category. In the screenshot of the Categories navigation of ClimateProgress.org<\/a>, you can see that many of the categories are also important keywords for searches about climate issues.<\/p>\n <\/a><\/p>\n Make sure you use the “strong” tag within the article wherever you want to highlight the keyword and important points. Like bold font, the “strong” tag draws the reader’s eye to important words. By highlighting keywords appropriately with the \u201cstrong\u201d tag, you signal to search engines what the post is about.<\/p>\n![\"3d0d07735ccc26d1008516723e509153.png\"](\"http:\/\/d3v8bt6u4b7hzw.cloudfront.net\/3d0d07735ccc26d1008516723e509153.png\" "\\"\\"")
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<\/p>\nUse an Important Keyword Phrase in Each Title<\/h2>\n
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Use Keywords in Header Tags for Better SEO<\/h2>\n
\nKeyword In File Name<\/h2>\n
\nKeyword In Content<\/h2>\n
\nKeyword In Navigation<\/h2>\n
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<\/p>\nHighlighting The Important Keywords<\/h2>\n
\n![\"bbc932712644fed2f1767e234d21aa27.png\"](\"http:\/\/d3v8bt6u4b7hzw.cloudfront.net\/bbc932712644fed2f1767e234d21aa27.png\" "\\"\\"")
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